Once upon a time, one could get a high ranking by getting tons of low quality backlinks pointing back to their website! But those days are gone
If you are comfortable with the term Search Engine Optimization (SEO), then you would be aware that it is getting harder to attaining high Search Engine rankings due to cut-throat competition and latest updates by search engines like Google (Penguin and Panda Updates).
The domain of SEO has become more difficult as search engines are looking into a number of factors such as repeat visits by customers, link diversity etc. before rewarding a site with a high rank. Consequently, it is clear that more and more online marketers are not hesitating to take SEO courses training from of renowned internet marketing experts.
SEO COURSE OUTLINE:
Search Engine Optimization course usually provide training on the following:
1. Domain names select
2. Market research
3. On-page SEO
4. Keyword research
5. Writing content
6. Off-page SEO
8. Social media
9. Paid traffic
10. Email marketing
Some courses may also provide services such as press release and distribution, content writing, article marketing etc. at discount rate for its participants.
A small number of SEO courses charge a one-time fee from students, others charge a monthly or weekly fee. Lectures are mostly through webinars, where discussions on some aspect of SEO such as latest back linking methods, examining a specific site and improving the same, questioning an SEO expert etc. These courses might have separate forums where some SEO expert or the administrator answers the questions of members while providing most recent information with respect to different aspects of SEO on an ongoing basis. This type of forums is usually very interactive as members are more serious about building a successful internet business as compared to free forums where the information is not organized.
Inexpensive SEO courses can be found easily online, using search engines. Nonetheless, you should conduct an in-depth research to get a balanced opinion for such SEO courses by going through reviews and visiting forums.
A potential client should have answers to the following questions before making up his or her mind for a certain SEO course:
1. What is the provider’s reputation?
2. Do they provide SEO services apart from SEO training?
3. Can the you afford the service?
4. Are reputed online marketers referring them?
5. what of discounts or free trial periods? Are they being offered to attract prospective clients?
Some SEO training courses are shady and might propagate using unethical techniques -like creating lots of low quality backlinks- to achieve instant results. If that is the cases, your website has a high risk of getting banned by search engines in the future. It is important to distance yourself from any SEO courses that encourages such practice.